Creating A Variable Within The Creative Content

There are two methods that can be used to add a variable in the creative content

1. Manually by directly entering the variable name into the content.
2. Using the Insert Variable option on the toolbar.

Procedure

Manual Option

1. In either Design or Source View enter the variable, for example {firstname}.
2. Click the Process icon .
3. Click the drop-down arrow in the Set to Variable field to map your variable.
4. If your variable does not already exist select the New option.

Insert Variable Option

1. Alternatively click on the Variable icon
2. Click New.

From this point, the process is the same, the New Variable screen will be displayed, dependent on the method used, some fields may already be completed.

Enter the relevant variable information.

Click Save.

• Creative Variables
  • Creating a New Variable
  • Creating a Variable Within the Creative Content
  • Creating a Variable from the Overview Screen
  • Conditional Values